Marketing on demand takes a specific combination of technology, training, and teamwork that add up to management for a 24/7
world. Put simply, it is a new way of doing business, not just a new way of ordering POP.
Technology: It takes a robust Web to Print solution that can be accessed 24/7, a national
printer network on 48-hour turnaround, and software that shows the entire promotion pipeline while analyzing activity by
every coordinate that matters.
Training: It takes an organization to walk reps and retailers through a new way of ordering
and tailoring promotional materials—from webinars to onsite training sessions and instantaneous troubleshooting calls.
Teamwork: It takes consultants who know client businesses completely—the channel, the competition,
the brands and the audiences—to turn the spark of an idea into a one-of-a-kind promotional piece for retail marketing.
Centiv is the only marketing on demand provider to combine a proprietary Web to print application with an inherent printing
capability and an extensive client service organization. So our clients are completely covered. From just in time production
of standard materials to full on-demand design, printing and distribution. From standard order tracking to full marketing
and sales benchmarking.