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Press Releases
09/22/2009 - Centiv Recommends Personalized Direct Mail Application for their Clients

Running a direct mail program can be a frustrating and time consuming process. In addition to the multiple hands involved in creating and getting a piece out the door, the administrative burden of sourcing and compiling names, addressing each piece and acquiring postage can be vast.

That’s not the case, however, for customers of Centiv Services, a leading provider of Marketing Automation Software for Fortune 1000 clients. Centiv’s tool reduces a major portion of the administrative burden typically associated with direct mail while enabling people at all levels of an organization to create professional direct mail advertising with just a few mouse clicks.

Centiv’s direct mail program enables an advertiser to connect directly to their target market. The program has the flexibility for variable data printing (VDP), which allows for the personalization of elements such as text, names, addresses, graphics or product shots. Fixed and variable fields on the artwork protect brand equity while enabling flexibility in the content, delivering a fully tailored message to the target audience within marketing guidelines.

“This is a great service for our customers,” says Centiv’s VP of Client Services, Reuben Katz, “You have the option to use your own database or to rent a list of your demographic as you’re creating your piece without worrying about hefty spreadsheets or mailings getting sent to the wrong people. The program allows you to create and execute a seamless campaign from start to finish with just a few clicks.”

In addition to direct mail, Centiv’s Marketing Automation applications allow for the localization of all marketing materials, signage, couponing and the management of all fulfillment requirements. More than 50 Fortune 1000 organizations are using Centiv’s solution to more efficiently and effectively manage their retail promotional activities.

About Centiv Services, Inc. (www.centiv.com)
Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control at retail while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com


08/12/2009 - Centiv Services Moves to Expanded Print Facility

Centiv Services, a leading provider of marketing on demand technology, print and fulfillment services, has announced the relocation and expansion of its print center from Rolling Meadows, IL to a larger facility on Chicago’s Southside.

“The relocation of our print production plant has been one of necessity,” said Centiv CEO, John Larkin, “We have invested in new equipment and staff to meet and exceed the growing needs of existing clients and those of our new ones,” he said. “The extra square footage provides the additional space to house our new equipment and improves our efficiency in production, while positioning us for significant future growth.”

Centiv selected the Xerox iGen4™ Press, Fujifilm Acuity Advance 2545 HD Flatbed UV Printer and the MGE Kongsberg i-XL 24MC Flatbed Cutter to add to their print center. This equipment offers state of the art digital performance and showcases the latest advancements in digital print production.

Centiv’s print on demand platform combines customized marketing materials and signage, direct mail, couponing and fulfillment into a suite of web-based applications. Integrating this software with their in-house, state-of-the-art print facility, enables them to deliver high quality, customized marketing materials in just 48 hours to over fifty Fortune 1000 clients.

Centiv’s new print facility address is:
4141 South Peoria Street
Chicago, IL 60609

About Centiv Services, Inc. (www.centiv.com)
Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control at retail while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com


08/05/2009 - Centiv Services Relocates Office to Willis Tower

Centiv Services, a leading provider of marketing on demand technology and in-house print production, has announced the relocation of its Headquarters to Chicago’s landmark Willis Tower, known until recently as Sears Tower.

“We are very excited about this move,” said Centiv CEO, John Larkin. “Creating value within our client base and continuing to close new opportunities has led to a growth in team leaders and support staff that necessitates an upgrade at this time,” he said. “Our new space enables us to grow our organization to meet the needs of new and existing clients.”

Centiv’s print on demand platform combines customized marketing materials and signage, direct mail, couponing and fulfillment into a suite of web-based applications. Integrating this software with an in-house, state-of-the-art print facility, enables Centiv to deliver high quality, customized POP in just 48 hours to over fifty Fortune 1000 clients.

Centiv’s new address is:
233 S. Wacker Dr., Suite 4400
Chicago, IL 60606

About Centiv Services, Inc. (www.centiv.com)

Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control at retail while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com


06/29/2009 - Centiv Services Expands In-House Production Capability with New Equipment

Centiv Services, a leading provider of marketing on demand technology and in-house print production, has announced the purchase of three new digital press additions to their in-house production facility.

The Xerox iGen4™ Press, Fujifilm Acuity Advance 2545 HD Flatbed UV Printer and the MGE Kongsberg i-XL 24MC Flatbed Cutter were selected after an exhaustive evaluation process.

“This new equipment offers state of the art digital performance,” says Centiv’s CEO, John Larkin, “They are specifically designed to showcase the latest advancements in digital print production, creating the upmost quality for our customers. The quality and versatility that these machines provide in tandem with our Web-to-Print applications enable us to continue our mission of revolutionizing the retail marketing process.”

Centiv’s print on demand applications combine customized marketing materials and signage, direct mail, couponing and fulfillment. More than 50 Beverage Alcohol and Consumer Packaged Goods organizations are using Centiv’s solution to present their marketing and POP materials to the right people with relevant messages.

About Centiv Services, Inc. (www.centiv.com)
Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com


06/26/2009 - Centiv Services names Angelo Vassallo Senior Vice President

Centiv Services has named Angelo Vassallo as Senior Vice President. Vassallo, who has held numerous senior level sales and marketing positions within the Beverage Alcohol industry, will manage Centiv’s New York office.

“Angelo has had an illustrious career,” says Executive Vice President, Dave Wilson, “He is a man of enormous intellect, experience and passion for the industry and will be a most valuable addition to our organization as well as to our clients.”

Vassallo brings decades of leadership and experience to Centiv Services. He most recently held the position of VP of Marketing Communications & Brand Development for Pernod Ricard. Prior to his time at Pernod, he spent over thirty years at Seagrams, holding senior positions in Europe, South America and the United States.

“I couldn’t be more excited about the opportunity to work with a company like Centiv,” says Vassallo, “We have technology ideally suited for the wine and spirits sector, which brings our clients the highest yield for their dollar. Seeing your customers benefit from the value your company creates is a very rewarding experience and I am glad to be a part of it.”

About Centiv Services, Inc. (www.centiv.com)
Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com


06/17/2009 - Centiv Executes On-Demand Couponing for their Customers

Creating, printing and distributing coupons traditionally involves multiple information hand-offs, arcane procedures, and lots of time. Each coupon needs a great deal of attention regarding UPC codes, values, expiration dates and offer codes not to mention the statutory requirements for Mail-in-Rebates versus Instant Redeemable Coupons. Multiply that by the frequent requests of sales representatives to respond to accounts needs or competitive activity and the complexity increases exponentially.

With advanced technology, Centiv Services has developed a way to minimize the complexity of creating coupons. Customers simply use Centiv’s Coupon Maker to choose which coupons they want and select from pre-approved values. The result is a perfectly crafted coupon that complies with all state regulations and contains all necessary coding required for that particular coupon.

Centiv is a leading provider of localized marketing materials for Fortune 1000 clients. The on-demand workflow applies seamlessly to manufacturers coupons. Being able to create a coupon approved for use in several states while enabling the field to distribute them to multiple locations is a major breakthrough. Moreover, Centiv’s Coupon Maker has the technology to enable customization on an account-specific basis, within headquarters’ guidelines, providing the versatility the field needs to move the business at a local level.

“Anyone who has been involved with coupon creation and distribution understands the power of this application,” says Centiv’s CEO, John Larkin, “The efficiency and ease that we’ve brought to our clients makes Coupon Maker an invaluable tool in today’s marketing environment.”

About Centiv Services, Inc. (www.centiv.com)
Centiv Services is the leading provider of marketing on demand solutions. Our suite of web applications empowers marketers to improve their retail advertising and reduce costs by integrating proprietary web-to-print software with our state of the art digital printing facility. The result is complete message control while enabling customization for local preferences.

Centiv Services Press Contact:
Andrea Neild
312-235-5749
aneild@centiv.com