People are moving so fast, the promotion that counts most is the message they get at the moment of truth: when they are
deciding to buy.
Increasingly, the moment occurs in places and times conventional media can’t cover. You’re there, or you’re lost.
One-size marketing (aka, long-lead, generic Point of Purchase advertising) can’t fit every environment, occasion, and emotion
that creates a brand’s opportunity. What’s more, it can’t produce the data to assess Marketing ROI.
Marketing on demand lets the people closest to customers tailor promotional materials to fit the unique demands of all the
environments where buying happens—from bars and restaurants to dealerships and supermarkets. So the poster, counter card,
menu or display gets mounted and the message gets through. So the mailing gets a reading and a reaction.
With marketing on demand, one brand position can be relevant in 1,000 moments.